Hip Hop Aint Dead, Despite Frat Rap’s Attempt to Brutally Destroy The Genre; An Ode To Gorilla Warfare Tactics.

Gorilla Warfare Tactics

Many of the music bloggers contributing to this collective are die-hard fans of indie-rock and folk music, but I’m willing to bet that the majority of us dabble in most genres. Well, it’s insufficient to say that I dabble in hip hop, because frankly, it’s most of what I listen to. I can’t get enough of it. It fuels my fire. So when people say hip hop is dead, what do I do? I give them reason to believe otherwise. Welcome to my biweekly column: Hip Hop Aint Dead. Oh and my name is Lydia, I come to you from Sunset in the Rearview.

You ever get the feeling that frat rap is taking over the world? Oh dear God, the day that happens, please do away with me. I will no longer have a purpose on this Earth. Good thing for me, and I would like to say for the rest of you as well, is that it isn’t going to happen. Sure, there’s a lot…no…an absurdly ridiculous amount…of frat rap out there right now. Everybody and their mother seems to think if they have a microphone and a semi-sufficient understanding of the English language, that they can be the world’s next biggest rapper.

It’s for this reason that I thank the powers that be for a group like Gorilla Warfare Tactics. The funny thing is, I squirm a little bit when I bring you the first descriptive sentence about them: they’re a group of 3 students at NYU who have one guy producing the beats and two guys rapping. What grinds my gears about that? Oh, you know, just that that’s the defining factor of frat rap, really. Ah, but here’s the catch: these guys are having nothing to do with the whole “I’m in college, I can afford a microphone, I sample indie music and passed my poetry class in high school, so that means I’m destined for a career as a rapper” nonsense. They’re actually three Indian guys who are passionate about the OGs of the hip hop industry, perhaps most notably, J Dilla. They’re making music that’s reminiscent of Nas’s, and you’d never know they were three college kids if you weren’t told that from the get-go.

Now, a quick disclaimer, before you all tag me the craziest hypocrite of 2011: there is enjoyable frat rap out there. Quite a lot of it, actually! There’s a lot that I support! But there is a big difference between talented artists who are doing something good for themselves career-wise by taking time off school to pursue their dreams in music. What I’m complaining about here is the amount of kids who aren’t even sure what a “bar,” “hook,” or “bridge” is, but they’re sending their music out like it deserves to be heard by the masses. You people, you silly ducklings, are wasting both your time and mine. Shoo. Digress. Disseminate. Make way for talent like that of Gorilla Warfare Tactics.

“Temptations” – Gorilla Warfare Tactics


7 comments for “Hip Hop Aint Dead, Despite Frat Rap’s Attempt to Brutally Destroy The Genre; An Ode To Gorilla Warfare Tactics.

  1. Alex
    April 7, 2011 at 8:02 PM

    Who specifically would you classify as Frat rappers?

  2. collegebro264
    April 8, 2011 at 3:52 AM

    kids in frats. who think they can rap. and act impulsively on their thoughts.

  3. April 8, 2011 at 3:24 PM

    I don’t really want to call people out specifically, but the dozens of untalented kids who are trying unsuccessfully to rap over samples that are over-produced and not particularly that good. It’s just a lack of talent that irks me, really. It’s like every white kid thinks because he can rhyme 1 syllable words, he can be a rapper.

  4. April 8, 2011 at 3:39 PM

    If ever there were a medium to call people out on an individual basis, surely the internet is such a medium… right?

    Like Alex, I guess I don’t really know what frat rap is. Then again, there weren’t fraternities at my university, so I’m not familiar with frat-anything. Asher Roth, maybe? I like that dude–came out with a sweet EP with Nottz last year & I can get behind that GRIND song he’s got.

    Tom Hanks’ kid would probably be more along the lines of what you might be after, but still… I’m curious about who these people are that are worthy of this hate.

  5. April 8, 2011 at 4:02 PM

    Alright then, I’ll be that girl. Somebody like Mike Stud. These guys don’t definitely have to be in fraternities…they can just be college rappers, that’s just an umbrella term for the genre. Mike Stud is getting shows because he’s an attractive college rapper, but his talent level is minimum. It’s embarrassing, really.

  6. April 8, 2011 at 5:34 PM

    Never heard of ’em, but just watched this “College Humor” video. Not sure I can take him serious enough to hate the man. Gotta give him some dap for a Skip Bayless reference though… I wouldn’t sweat it Lydia, it’s nothing-rap.

  7. June 24, 2011 at 1:34 PM

    Check out my music video tell me what you guys think


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