Something Old (The Monkees cereal box 45) and Something New (Vex Ruffin’s 45 postcard) from Some Velvet Blog

Hello rockers and rollers! Bruce from Some Velvet Blog back again with the weekly installment of Something Old & Something New.

Back in the days when I was a teenager, before I had status and before I had a pager, record companies used to put 45RPM singles on the back of cereal boxes. They were the precursor to the flexi-discs one would find on music fanzines back in the day. According to the The Internet Museum of Flexi/Cardboard/Oddity Records these cereal box records “you actually had to cut from the box. There are many others that were included inside the box or were sent away for with proofs of purchase as a special offer. These were manufactured first on Wheaties boxes in the 1950’s.”

What got me remembering some of these cereal 45’s was this new 45RPM postcard single of the song “I’m Losing Control” by Vex Ruffin on Stones Throw. It’s quite a novel idea. As the Stones Throw folks say about their 45RPM postcard: One side plays the song on any turntable. The other side uses a postage stamp.

Download: I’m Losing Control – Vex Ruffin

Back to the cereal boxes which I remember had 45’s by bands like The Archies, The Sugar Bears, The Banana Splits, the Dave Clark Five and 60’s teen heartthrob Bobby Sherman on them. The Monkees were cereal box favorites. This article offers a near complete history of The Monkees 45RPM cereal box records that their label Colgems put on Post cereal boxes. Below, one of those classic Monkees cereal box cuts.

Download: Mary Mary – The Monkees

6 comments for “Something Old (The Monkees cereal box 45) and Something New (Vex Ruffin’s 45 postcard) from Some Velvet Blog

  1. April 1, 2011 at 11:57 PM

    That’s a very creative idea – the postcard single.

  2. realTalkbitch
    April 7, 2011 at 8:33 PM

    WTF is this shit. What is stones throw thinking this sounds like a 6th grade talent show submission. Without Madlib Stonesthrow would be garbage. Time for some new A&R’s Stonesthrow. PBW is getting old and dude is out of touch. Dude needs to hit the streets and shed light on some real hip hop again.
    Earth to Stonesthrow.. hip hop made you . stay true to your roots.

  3. March 8, 2012 at 3:36 PM

    Yeah, I remember those Monkees records we would listen to from the backs of cereals. I was born in 1959. Gee, I feel old looking at this site and looking into info. about those records! Have been looking for songs to sing for people, maybe I’ll try some of the Monkees songs…Laurie

  4. September 4, 2014 at 8:35 PM

    Write more, thats all I have to say. Literally, it seems as though you relied
    on the video to make your point. You definitely know what youre talking about, why waste your intelligence on just posting videos
    to your blog when you could be giving us something enlightening to read?

  5. September 27, 2014 at 5:40 AM

    WOW just what I was looking for. Came here by searching for fullmetal

Leave a Reply

Your email address will not be published. Required fields are marked *