Back in the days when I was a teenager, before I had status and before I had a pager, record companies used to put 45RPM singles on the back of cereal boxes. They were the precursor to the flexi-discs one would find on music fanzines back in the day. According to the The Internet Museum of Flexi/Cardboard/Oddity Records these cereal box records “you actually had to cut from the box. There are many others that were included inside the box or were sent away for with proofs of purchase as a special offer. These were manufactured first on Wheaties boxes in the 1950’s.”
What got me remembering some of these cereal 45’s was this new 45RPM postcard single of the song “I’m Losing Control” by Vex Ruffin on Stones Throw. It’s quite a novel idea. As the Stones Throw folks say about their 45RPM postcard: One side plays the song on any turntable. The other side uses a postage stamp.
Download: I’m Losing Control – Vex Ruffin
Back to the cereal boxes which I remember had 45’s by bands like The Archies, The Sugar Bears, The Banana Splits, the Dave Clark Five and 60’s teen heartthrob Bobby Sherman on them. The Monkees were cereal box favorites. This article offers a near complete history of The Monkees 45RPM cereal box records that their label Colgems put on Post cereal boxes. Below, one of those classic Monkees cereal box cuts.
Download: Mary Mary – The Monkees