T S U R U What???

Graphic Logo by Drew Brockington

The most common question we get asked is “what’s a ‘Tsuru’ anyway”? This is usually followed by “and how the hell do you pronounce it”? Well after a couple years of this, it’s about time we put this to rest, shall we? Hopefully, we shall…

Tsuru is Japanese for Crane. It’s basically pronounced like “sue” as in I’m getting sued by the RIAA, quickly followed by a “roo” as in kangaroo, the “T” is relatively silent. Or, as I like to say, it’s pronounced “sü to the rü… yo.”

So, why use a Japanese Crane as our namesake for all our musical, design, and artistic endeavours? Great question…. The crane has been an ever-present “theme” in my wife & I’s relationship, beginning with the story of the Crane Wife (an ancient Japanese morality tale of love, trust, loyalty, respect, and appreciating what you have or it will be gone… forever) that was captured ever so perfectly by The Decemberists in their 2006 LP by the same name, continuing when I proposed at a little indoor picnic before we headed out ot a magical Decemberists concert (where we got commemorative t-shirts) and stays present in all our projects today (including my half-sleeve on my left arm).

Cranes are loyal, mating for life, they are represented in Greek, Roman, and Asian cultures as a bird of joy, of light, and youthful happiness, as well as symbolizing harmony & peace. One look at any of the family of sites, and you’ll see we strive to never take life too seriously, preferring personal happiness over popularity or wealth. And yeah, we intend to “mate for life”.

When TSURURADIO first went online on January of 2007, I wanted something that represented my love of music and the love of my life, and when it finally popped in our collective heads, it was just too perfect. Since then, my incredibly talented wife who I always referred to on message boards and on my site as “TsuruBride” started taking her amazing designs online, first to Etsy, then starting her own blog to show her friends and fans what’s going on, it only made sense to keep the TsuruBride moniker that she’d become known as to the readers of TSURURADIO.

As if that wasn’t enough, eh? Earlier in 2008 I FINALLY got my photography porfolio back online after a number of years in obscurity over at Born In A Bottle Rocket, and I was hesitant to share my real name in association with TSURURADIO so I buried it in the link love section of the site, but as my wife & I’s anonymity began to vanish, and my desire to have a more updatable format for my photography grew, TSURUFOTO was born!

Crazy, eh? But guess what….. we aren’t done yet. If the good lard’s a-willin’ and if the creeks don’t rise, hopefully in 2009 we’ll be able to launch TSURURECORDS, an honest to goodness record label, where we can, over time, scoop up some of those lost & ignored amazing bands that we come across. Fingers crossed, it’ll be a whole new challenge, for sure.

So I hope this explains everything, feel free to drop me or the Mrs a line whenever you like, we’d love to hear from you! Until then…


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